The best practice in the creative process is establishing a clear path of communication. Coming to a verbal consensus on creative touchpoints is a good start for the concepting of a script.
A script is necessary (even without spoken or visual words) to create a basic outline. Crafting the essence of the message happens here.
Hand-drawn thumbnails are created and arranged to form the storyboard and show a variety of visual directions with the most creative leniency before the digital process begins.
The storyboard in motion establishes timing for the element sequence in a live composition. This also provides a feel for the visuals and voiceovers working together.
A moodboard provides a look and feel for the different frames. Graphics, shapes, colors, textures and visual snippets aid in defining the mood of the visual design.
Full-scale and full-color design elements are created. Adobe Illustrator is prominent in this stage to create style frames with color palettes, basic design elements and final typography.
Digitally animating and connecting each scene to voiceovers and music, the final motion design is ready for editing.
Going back to where it all started in the script is where the story telling narrative is reviewed and considered for trimming or expanding any given scene. With the edit complete, the final motion feature is ready to present.